Bernardo Reitich is a Miami-based artist and award-winning Creative Director whose work represents the evolution of a career built around visual storytelling.

Born in Caracas, Venezuela, and educated at the Academy of Art University in San Francisco, Reitich spent decades working across creative direction, art direction, and design. He founded and led two design agencies, first in San Francisco and later in Miami, developing identities, campaigns, and creative experiences for internationally recognized brands including Apple, BMW, Royal Caribbean, MTV, Starbucks, HBO, Diesel, MINI, Quiksilver, Univision and TED Talks.

Throughout his creative career, Reitich has maintained a parallel and evolving art practice. His work has been exhibited in galleries in San Francisco, New York, and Kyoto, as well as during Art Basel Miami, reflecting a trajectory that has consistently moved between design, culture, and contemporary art.

Today, he brings these worlds together, combining design, photography, illustration, mixed media, and emerging technologies to create work that explores popular culture, identity, nostalgia, humor, beauty, and the contradictions of contemporary life.

His transition from Creative Director and agency founder to a more dedicated art practice is less a reinvention than a natural evolution. The same instinct for composition, storytelling, and visual impact that shaped his career in design now informs a body of work that is distinctly his own.

After years of building brands and telling stories for others, Bernardo Reitich is now telling his own.